DONNARUMMA generates, qualifies, and converts high-intent real estate buyers for new development projects — through co-branded activations backed by a fully integrated technology stack.
Any City. Any Season.
DONNARUMMA is not just an agent name. It is a house. The operating brand under which developer partnerships are acquired, qualified buyer conversations are generated, and deals are closed at scale.
We create co-branded buyer activations that combine content strategy, paid media, referral networks, private appointment events, and full lead funnel infrastructure — so developers partner with a platform, not a single campaign.
We bring the audience, the platform, and the buyer intelligence. You bring approved materials, sales team presence, and partnership support.
A dedicated project website with interactive sections, floor plans, RSVP form, and full analytics — optimized for mobile-first conversion.
Meta, Instagram, and Google targeted campaigns with budget optimization and A/B creative testing.
A 15-field qualification form with automated HOT / WARM / COLD scoring and instant notifications the moment a qualified buyer registers.
Rich buyer profiles with automated follow-up sequences across email, SMS, and WhatsApp — nothing falls through.
Full English and Spanish buyer communication — landing pages, emails, SMS, WhatsApp. Miami's buyer pool speaks both. So do we.
Private preview events with curated guest lists, VIP concierge coordination, and seasonal activation windows.
Interactive cinematic project decks, deal war rooms per buyer, and decision briefs that walk a client from three options to one signature.
Study trainers for your sales team, qualification gates, objection playbooks, and a close engine — your people get sharper every campaign.
A private dinner for ten pre-qualified collectors, a content residency at your property, and New York and European campaigns flighted two weeks ahead of the fairs.
For youA full sales gallery during the richest week on Miami's calendar.
Race-week hospitality for warm buyers, Latin American and European arrivals targeted the moment they land, and private previews scheduled around the circuit calendar.
For youBuyers who flew in for one weekend leave with your project on their shortlist.
Hospitality invitations for qualified leads, geo-flighted campaigns around two weeks of stadium traffic, and previews booked between sessions.
For youHigh-net-worth foot traffic converted into consultations on your gallery floor.
Waterfront inventory paired with dockside previews, yacht-owner audiences mirrored into Meta and Google, and follow-up timed to the show calendar.
For youBuyers already writing seven-figure checks on the water see your residences the same week.
The festival fills the city with international arrivals. The house captures them — short-stay audiences, bilingual retargeting, and content built while the world is watching Miami.
For youA global audience in town for seventy-two hours becomes a buyer list you own.
Match-week activations for international arrivals — Latin American and European buyers reached in their own language, with private previews between fixtures.
For youThe world's biggest audiences, filtered down to the ones who can buy.
No event required. The house engineers its own window — a private dinner, an out-of-market activation, a launch moment built around your sales calendar.
For youThe Brickell proof campaign ran with no event on the calendar. The window is made, not awaited.
After every activation, you receive a 48-hour performance report — so you see exactly what your investment generated.
Page views, content views, leads, and scheduling events tracked on every page interaction.
Scroll depth, form starts and submissions, CTA clicks, language toggles, and section views.
A centralized tag container managing all tracking scripts, event triggers, and conversion tags.
All five UTM parameters captured and stored per lead — source, medium, campaign, term, content.
Meta and Google click IDs automatically captured from ad URLs and stored for attribution.
Unique session IDs, device type, browser, referrer, and timestamp logged per visitor.
One campaign, one out-of-market activation. Every number below is real, tracked end-to-end.
The benchmark: $300–600 in ad spend places one qualified, seven-figure-capable buyer in a private room. Repeatable for any project, any city, any season.
Custom project website — a dedicated cinematic page for your project, built for one job: qualified RSVPs.
Lead scoring engine — every lead auto-graded HOT / WARM / COLD the moment it arrives, with instant notification.
Full tracking + the 48-hour report — every dollar traceable to a name. Paid on schedule, 50/50 or 60/40.
Interactive cinematic deck — your project as a scrolling film with live pricing and deposit calculators. Buyers share it; it sells while you sleep.
Decision tools — side-by-side briefs that walk a buyer from three options to one signature.
Bilingual outreach — EN / ES across email, SMS and WhatsApp. Miami's buyers speak both; so does every message.
Deal war rooms — a private command page for each serious buyer: their numbers, comps, objections, and next steps in one place, updated live.
Study trainers — interactive drills that train your sales team on YOUR project's numbers, objections and close lines until they answer without thinking.
The close engine — qualification gates and objection playbooks run on every live deal, plus continuous multi-market campaigns. Your outsourced acquisition department.
The Pilot — not ready for a tier? One 30-day campaign: $3,500 in media + $1,500 flat management fee — and the fee is credited back when you choose your tier.
Media-first allocation: roughly two-thirds of every dollar goes into your campaign, not fees. Flagship format: up to 10 one-on-one private viewings over 2 days — Fridays, Saturdays, and holidays. Out-of-market activations: $5,000 travel per event; venue and F&B hosted by the developer. Full itemized scope confirmed in a written proposal.
After every activation, your team receives a complete performance breakdown — so every dollar invested is accounted for, and the next campaign is already recommended.
Every project gets its own cinematic site — interactive maps, live pricing, deposit calculators, bilingual lead capture. Click any of them. This is the quality your project gets.

One conversation. A clear proposal. A campaign your sales team will feel within weeks.