DONNARUMMA
DONNARUMMA.
Semper Altius
One Platform.
Any Developer.
Any Market.
DONNARUMMA generates, qualifies, and converts high-intent buyers for the world's finest developments.
The House of Donnarumma — Luxury Real Estate · Miami · International

One Platform.
Any Developer.
Any Market.

DONNARUMMA generates, qualifies, and converts high-intent real estate buyers for new development projects — through co-branded activations backed by a fully integrated technology stack.

Any City. Any Season.

The House, in Numbers
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Active Developer Partnerships
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Custom-Built Campaigns
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Weeks from Agreement to Launch
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Performance Report After Every Activation
The Platform

A house that sits above every project.

DONNARUMMA is not just an agent name. It is a house. The operating brand under which developer partnerships are acquired, qualified buyer conversations are generated, and deals are closed at scale.

We create co-branded buyer activations that combine content strategy, paid media, referral networks, private appointment events, and full lead funnel infrastructure — so developers partner with a platform, not a single campaign.

We bring the audience, the platform, and the buyer intelligence. You bring approved materials, sales team presence, and partnership support.

The House, in three lines

DONNARUMMA
The family name. Italian, European, unreplicable — nobody else can ever wear it.
THE HOUSE
One house above every venture — buyer acquisition, residences, and what comes next.
SEMPER ALTIUS
Always higher. The motto over every door the house opens.
Chapter I
The Arrival.
What You Get
A complete buyer acquisition system.
Sixty-seven seconds
Watch: The System — 67 sec
01

Custom Landing Page

A dedicated project website with interactive sections, floor plans, RSVP form, and full analytics — optimized for mobile-first conversion.

02

Digital Ad Campaigns

Meta, Instagram, and Google targeted campaigns with budget optimization and A/B creative testing.

03

Lead Scoring Engine

A 15-field qualification form with automated HOT / WARM / COLD scoring and instant notifications the moment a qualified buyer registers.

04

CRM Integration

Rich buyer profiles with automated follow-up sequences across email, SMS, and WhatsApp — nothing falls through.

05

Bilingual Outreach

Full English and Spanish buyer communication — landing pages, emails, SMS, WhatsApp. Miami's buyer pool speaks both. So do we.

06

Private Buyer Events

Private preview events with curated guest lists, VIP concierge coordination, and seasonal activation windows.

07

War Rooms & Decision Tools

Interactive cinematic project decks, deal war rooms per buyer, and decision briefs that walk a client from three options to one signature.

08

Sales Training & Close Systems

Study trainers for your sales team, qualification gates, objection playbooks, and a close engine — your people get sharper every campaign.

D
Semper Altius
Campaign Strategy
How we fill your pipeline.
01
Attract
Targeted Meta and Google campaigns drive qualified traffic to a dedicated project landing page.
02
Capture
A 15-field RSVP form qualifies every lead with budget, timeline, and intent.
03
Score
An automated scoring engine assigns HOT / WARM / COLD with instant notification.
04
Nurture
Personalized email, SMS, and WhatsApp sequences — in English and Spanish.
05
Convert
Private consultations, buyer previews, and VIP event experiences close deals.
Seasonal Activation Windows
Art Basel·Formula 1·Miami Open·Boat Show·Ultra·World Cup·Any Season
Select a window — see the play
Art Basel — December

A private dinner for ten pre-qualified collectors, a content residency at your property, and New York and European campaigns flighted two weeks ahead of the fairs.

For youA full sales gallery during the richest week on Miami's calendar.

Formula 1 — Race Week

Race-week hospitality for warm buyers, Latin American and European arrivals targeted the moment they land, and private previews scheduled around the circuit calendar.

For youBuyers who flew in for one weekend leave with your project on their shortlist.

Miami Open — March

Hospitality invitations for qualified leads, geo-flighted campaigns around two weeks of stadium traffic, and previews booked between sessions.

For youHigh-net-worth foot traffic converted into consultations on your gallery floor.

Boat Show — February

Waterfront inventory paired with dockside previews, yacht-owner audiences mirrored into Meta and Google, and follow-up timed to the show calendar.

For youBuyers already writing seven-figure checks on the water see your residences the same week.

Ultra — March

The festival fills the city with international arrivals. The house captures them — short-stay audiences, bilingual retargeting, and content built while the world is watching Miami.

For youA global audience in town for seventy-two hours becomes a buyer list you own.

World Cup & Global Fixtures

Match-week activations for international arrivals — Latin American and European buyers reached in their own language, with private previews between fixtures.

For youThe world's biggest audiences, filtered down to the ones who can buy.

Any Season

No event required. The house engineers its own window — a private dinner, an out-of-market activation, a launch moment built around your sales calendar.

For youThe Brickell proof campaign ran with no event on the calendar. The window is made, not awaited.

Analytics and Tracking

Every touchpoint measured.

After every activation, you receive a 48-hour performance report — so you see exactly what your investment generated.

Meta Pixel

Page views, content views, leads, and scheduling events tracked on every page interaction.

Google Analytics 4

Scroll depth, form starts and submissions, CTA clicks, language toggles, and section views.

Google Tag Manager

A centralized tag container managing all tracking scripts, event triggers, and conversion tags.

UTM Capture

All five UTM parameters captured and stored per lead — source, medium, campaign, term, content.

Click ID Tracking

Meta and Google click IDs automatically captured from ad URLs and stored for attribution.

Session Intelligence

Unique session IDs, device type, browser, referrer, and timestamp logged per visitor.

Proven in Market

Brickell development — New York activation.

One campaign, one out-of-market activation. Every number below is real, tracked end-to-end.

$3,067
Total Ad Spend
10
Private Viewings Booked
90+
Buyer Conversations
~$307
Cost Per Booked Buyer

The benchmark: $300–600 in ad spend places one qualified, seven-figure-capable buyer in a private room. Repeatable for any project, any city, any season.

Partnership Tiers

Three levels of activation.

STARTER
Foundation Campaign
$4,500 / month media — managed
+ $2,500 flat campaign fee
Total from $7,000 / month
  • Custom project website
  • Lead capture + scoring engine
  • Meta Pixel + GA4 + full tracking
  • Email follow-up sequences
  • Monthly performance report
What Starter really includes

Custom project website — a dedicated cinematic page for your project, built for one job: qualified RSVPs.

Lead scoring engine — every lead auto-graded HOT / WARM / COLD the moment it arrives, with instant notification.

Full tracking + the 48-hour report — every dollar traceable to a name. Paid on schedule, 50/50 or 60/40.

FULL CAMPAIGN
Platform Partnership
$10,000+ / month media — multi-week, multi-market
+ $5,000 flat campaign fee
Total from $15,000 / month
  • Everything in Growth
  • Private buyer preview events
  • VIP guest coordination
  • Full CRM integration
  • Custom analytics dashboard
  • Dedicated campaign manager
  • Team study trainers + deal war rooms
What Full Campaign adds

Deal war rooms — a private command page for each serious buyer: their numbers, comps, objections, and next steps in one place, updated live.

Study trainers — interactive drills that train your sales team on YOUR project's numbers, objections and close lines until they answer without thinking.

The close engine — qualification gates and objection playbooks run on every live deal, plus continuous multi-market campaigns. Your outsourced acquisition department.

The Pilot — not ready for a tier? One 30-day campaign: $3,500 in media + $1,500 flat management fee — and the fee is credited back when you choose your tier.

Media-first allocation: roughly two-thirds of every dollar goes into your campaign, not fees. Flagship format: up to 10 one-on-one private viewings over 2 days — Fridays, Saturdays, and holidays. Out-of-market activations: $5,000 travel per event; venue and F&B hosted by the developer. Full itemized scope confirmed in a written proposal.

Build Timeline
From agreement to launch.
01
Foundation
Partnership agreement signed. Campaign structure created. Developer assets received.
02
Build
Landing page development. Form backend. Lead scoring engine deployed.
03
Integration
Full analytics stack installed. Automations live. Email and SMS templates configured.
04
Launch
Campaign goes live. Ad creative deployed. Analytics verified end-to-end. First leads flowing.

The 48-hour performance report.

After every activation, your team receives a complete performance breakdown — so every dollar invested is accounted for, and the next campaign is already recommended.

Reach
RSVPs
Attendance
Buyer Profiles
Objections
Next Campaign
Selected Work

Live campaign sites, built by the house.

Every project gets its own cinematic site — interactive maps, live pricing, deposit calculators, bilingual lead capture. Click any of them. This is the quality your project gets.

Semper Altius — Always Higher
The skyline is waiting.
Start the Conversation

Let's build your next
buyer activation.

One conversation. A clear proposal. A campaign your sales team will feel within weeks.

Sean Paul Donnarumma
Sean Paul Donnarumma
Founder & Principal
Luxury Realtor — Miami | Realty One Group Royal Oaks